Veterinary Supplements Market (Supplement Type: Antioxidants, Vitamins, Proteins/Amino Acids, Enzymes, Probiotics, Essential Fatty Acids, and Others; Application/Benefit Area: Immunity, Skin/Coat, Joint Health/Mobility, and Others; Animal Type: Companion Animals, Livestock, and Others; and Distribution Channel: Veterinary Hospitals & Clinics, Retail Channels, Online Channels, and Others) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2021-2030

Close Attention to Pet Health Boosting Market Growth amid COVID-19 Outbreak

It is being argued whether veterinary supplements help to ward off coronavirus in pets and livestock animals. Nonetheless, manufacturers are witnessing a boom in the sales of veterinary supplements, since pet owners and livestock caretakers are growing conscious about optimum animal health. However, manufacturers in the veterinary supplements market need to address the issue of large unregulated products circulating in stores and retail outlets. Thus, to achieve this, manufacturers are improving their marketing, TV advertising, branding, and packaging strategies to create awareness about unregulated product in the market.

eCommerce and online sales are helping brands in the veterinary supplements market to scale revenue opportunities. There is growing awareness about the need for vitamins and minerals in supplements to improve the health and wellness of pets.

High Quality Vitamin Tonics Help Treat Lameness in Poultry

The veterinary supplements market is expected to reach US$ 13.76 Bn by 2031. Unique formulations of phosphorous, calcium, and organic minerals are being preferred in veterinary feed supplements. Refit Animal Care - a provider of veterinary products in India, is publicizing LamTone tonic in order to treat lameness in poultry. Such tonics induced with high quality vitamins and supplements are in demand.

Manufacturers in the veterinary supplements market are boosting their production capabilities in vitamin tonics that help to enhance egg production in layers. On the other hand, manufacturers are innovating in vitamin A supplements for cows, goats, and sheep. They are increasing production of energy booster tonics that help to improve bone formation and fertility.

Natural Veterinary Supplements Ideal for Pets with Kidney Disease

The veterinary supplements market is anticipated to expand at a CAGR of 6.5% during the forecast period. Ingredient-powered nutritional supplements are bringing about a significant change in the market landscape. Manufacturers are developing dietary supplements for home-prepared diets. Integrative Veterinary Innovations - a specialist in veterinary supplements, is working closely with board-certified medicine veterinarians to tap revenue opportunities in animal nutrition.

There is a burgeoning demand for natural supplements. Manufacturers are designing new supplements that provide natural calcium and low-phosphorous sources of protein for pets. Such supplements are emerging as an alternative to diets that are high in protein or that need restricted phosphorous, owing to issues of kidney disease and other health conditions in pets. Algae innovations in natural supplements involve red algae and maerl that are sustainably harvested from the cool waters of the Icelandic coast.

Vets, Nutritionists Collaborate to Develop Natural Veterinary Supplements

The growing awareness about flexitarian diet, sustainable packaging, and upcycled ingredients is contributing to the growth of the veterinary supplements market. This has led to the popularity of Purina Beyond Nature’s Protein, which combines insect protein and plant protein from fava beans & millet and chicken that helps to meet nutritional preferences of dogs and cats. Vets and nutritionists are teaming up to develop natural veterinary supplements, and this is promoting start-up culture in the global veterinary supplements market.

The trend of sustainable packaging is growing rapidly since pet owners are becoming environmental conscious. Manufacturers are making use of recyclable flexible pouches for the packaging of wet pet food. Families are installing mobile apps to order pet food with dietary supplements.

Analysts’ Viewpoint

Apart from maintaining robust supply chains during the COVID-19 pandemic, companies in the veterinary supplements market are improving their services such as 24x7 customer support, cash on delivery, and acceptance of bulk orders. Denamarin is being publicized as a supplement for dogs that require live support. However, potential side effects of denamarin involve vomiting and diarrhea among canines. Hence, manufacturers and veterinarians should create awareness about the dosage for denamarin to prevent side effects in canines. Manufacturers are developing chewable tablets using denamarin for cats and dogs. Startups are focusing on natural veterinary supplements that meet flexitarian diet of pets.

Veterinary Supplements Market: Overview

The global veterinary supplements market is driven by rise in awareness among pet owners about avoiding unhealthy pet food products and inclination toward products with prebiotic content. Easy availability of pet dietary supplements in various retail stores is anticipated to drive demand, which, in turn, is expected to boost market growth.

Governments of various countries are implementing various policies for overall improvement of the animal sector. For instance, the Government of Saudi Arabia implemented various policies that support agriculture and encourage private players, resulting in overall improvement of the agricultural sector.

The private sector has played a major role in the country’s animal health development. This is primarily due to the government programs that offer long-term, interest-free loans, technical & support services, and incentives, low-cost water, fuel & electricity, and duty-free imports of raw materials and machinery. Hence, governments supporting policies for veterinary supplements drive the global veterinary supplements market.

Veterinary Supplements Market: Drivers

Increase in incidence of diseases and disorders in animals drives demand for veterinary supplements. For instance, on January 1, 2010, Canada had 13 million cattle suffering from foot-and-mouth disease. The increase in diseases in animals has boosted demand for veterinary supplements.

Rise in the number of veterinarians and increase in veterinary hospitals & clinics boost the demand for veterinary supplements in Canada. According to the Canadian Veterinary Medical Association, there were around 13,000 veterinarians in Canada.

The most common poultry diseases include Newcastle disease virus (NDV), Gumoro, infectious bronchitis (IB), avian influenza (H9N2 subtype), salmonellosis, Coccidiosis, and other bacterial diseases. Hence, increase in incidence of diseases in animals propels the global veterinary supplements market.

Regional Overview: Veterinary Supplements Market

North America has a robust equine healthcare industry. Healthcare expenditure on animals accounted for 0.4% of GDP in North America in 2020. North America dominated the global veterinary supplements market in 2020 in terms of market share. The market in the region is expected to expand at a high growth rate during the forecast period, owing to significant adoption rate of pets per household, rise in interest in pet care, and robust animal healthcare expenditure.

Europe held major share of the global veterinary supplements market in 2020, due to higher pet adoption by households and significant animal healthcare expenditure in Western Europe. Latin America constituted a prominent market share in 2020. The market in the region is expected to grow at a rapid pace in the near future. This is due to increase in the rate of pet adoption among households, robust animal breeding industry, and high animal healthcare expenditure (particularly in Brazil).

The current and expected market revenue (US$ Mn) of these regional markets and their major countries have been provided in the report from 2021 to 2031, with their CAGRs from 2021 to 2031

The study also offers a list of recommendations, highlights, and useful insights of the global veterinary supplements market, which would help new companies willing to enter the market and existing companies to increase market shares and in the decision-making process

Major Players

The veterinary supplements market report concludes with the company profiles section, which includes key information about major players in the global veterinary supplements market

Each of these players has been profiled in the veterinary supplements market report based on parameters such as company overview, financial overview, business strategies, application portfolio, business segments, and recent developments

Key Questions Answered in Veterinary Supplements Market Report

• What is the sales/revenue generated by the veterinary supplements market across all regions during the forecast period?
• What are the opportunities in the global veterinary supplements market?
• What are the major drivers, restraints, and threats in the market?
• Which regional market is set to expand at the fastest CAGR during the forecast period?
• Which supplement type segment is expected to generate the highest revenue globally in 2031?
• Which segment is projected to expand at the highest CAGR during the forecast period?
• What are the market positions of different companies operating in the global market?

Veterinary Supplements Market – Segmentation

Supplement Type

• Antioxidants
• Vitamins
• Proteins/Amino acids
• Enzymes
• Probiotics
• Essential Fatty Acids
• Others

Application/Benefit Area

• Immunity
• Skin/Coat
• Joint Health/Mobility
• Others

Animal Type

• Companion Animals
• Canine
• Feline
• Livestock
• Cattle
• Equine
• Sheep
• Others

Distribution Channel

• Veterinary Hospitals & Clinics
• Retail Channels
• Online Channels
• Others

Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

1. Preface

    1.1. Market Definition and Scope

    1.2. Market Segmentation

    1.3. Key Research Objectives

    1.4. Research Highlights

2. Assumptions and Research Methodology

3. Executive Summary: Global Veterinary Supplements Market

4. Market Overview

    4.1. Introduction

        4.1.1. Animal Type Definition

        4.1.2. Industry Evolution / Developments

    4.2. Overview

    4.3. Market Dynamics

        4.3.1. Drivers

        4.3.2. Restraints

        4.3.3. Opportunities

    4.4. Global Veterinary Supplements Market Analysis and Forecast, 2017–2030

5. Key Insights

    5.1. List of Ingredients/Actives, by Benefit Area

    5.2. Regulatory Scenario, by Region

    5.3. Key Industry Events (mergers, acquisitions, partnerships, collaborations, etc.)

    5.4. Pet Ownership Data, by Region

    5.5. COVID-19 Pandemic Impact on Industry (value chain and short / mid / long term impact)

6. Global Veterinary Supplements Market Analysis and Forecast, by Animal Type

    6.1. Introduction & Definition

    6.2. Key Findings / Developments

    6.3. Market Value Forecast, by Animal Type, 2017–2030

        6.3.1. Companion Animals

            6.3.1.1. Canine

            6.3.1.2. Feline

        6.3.2. Livestock

            6.3.2.1. Cattle

            6.3.2.2. Equine

            6.3.2.3. Sheep

        6.3.3. Others

    6.4. Market Attractiveness Analysis, by Animal Type

7. Global Veterinary Supplements Market Analysis and Forecast, by Supplement Type

    7.1. Introduction & Definition

    7.2. Key Findings / Developments

    7.3. Market Value Forecast, by Supplement Type, 2017–2030

        7.3.1. Antioxidants

        7.3.2. Vitamins

        7.3.3. Proteins/Amino Acids

        7.3.4. Enzymes

        7.3.5. Probiotics

        7.3.6. Essential Fatty Acids

        7.3.7. Others

    7.4. Market Attractiveness Analysis, by Supplement Type

8. Global Veterinary Supplements Market Analysis and Forecast, by Application/Benefit Area

    8.1. Introduction & Definition

    8.2. Key Findings / Developments

    8.3. Market Value Forecast, by Application/Benefit Area, 2017–2030

        8.3.1. Immunity

        8.3.2. Skin/Coat

        8.3.3. Joint Health/Mobility

        8.3.4. Others

    8.4. Market Attractiveness Analysis, by Application/Benefit Area

9. Global Veterinary Supplements Market Analysis and Forecast, by Distribution Channel

    9.1. Introduction & Definition

    9.2. Key Findings / Developments

    9.3. Market Value Forecast, by Distribution Channel, 2017–2030

        9.3.1. Veterinary Hospitals & Clinics

        9.3.2. Retail Channels

        9.3.3. Online Channels

        9.3.4. Others

    9.4. Market Attractiveness Analysis, by Distribution Channel

10. Global Veterinary Supplements Market Analysis and Forecast, by Region

    10.1. Key Findings

    10.2. Market Value Forecast, by Region

        10.2.1. North America

        10.2.2. Europe

        10.2.3. Asia Pacific

        10.2.4. Latin America

        10.2.5. Middle East & Africa

    10.3. Market Attractiveness Analysis, by Region

11. North America Veterinary Supplements Market Analysis and Forecast

    11.1. Introduction

        11.1.1. Key Findings

    11.2. Market Value Forecast, by Animal Type, 2017–2030

        11.2.1. Companion Animals

            11.2.1.1. Canine

            11.2.1.2. Feline

        11.2.2. Livestock

            11.2.2.1. Cattle

            11.2.2.2. Equine

            11.2.2.3. Sheep

        11.2.3. Others

    11.3. Market Value Forecast, by Supplement Type, 2017–2030

        11.3.1. Antioxidants

        11.3.2. Vitamins

        11.3.3. Proteins/Amino Acids

        11.3.4. Enzymes

        11.3.5. Probiotics

        11.3.6. Essential Fatty Acids

        11.3.7. Others

    11.4. Market Value Forecast, by Application/Benefit Area, 2017–2030

        11.4.1. Immunity

        11.4.2. Skin/Coat

        11.4.3. Joint Health/Mobility

        11.4.4. Others

    11.5. Market Value Forecast, by Distribution Channel, 2017–2030

        11.5.1. Veterinary Hospitals & Clinics

        11.5.2. Retail Channels

        11.5.3. Online Channels

        11.5.4. Others

    11.6. Market Value Forecast, by Country, 2017–2030

        11.6.1. U.S.

        11.6.2. Canada

    11.7. Market Attractiveness Analysis

        11.7.1. By Animal Type

        11.7.2. By Supplement Type

        11.7.3. By Application/Benefit Area

        11.7.4. By Distribution Channel

        11.7.5. By Country

12. Europe Veterinary Supplements Market Analysis and Forecast

    12.1. Introduction

        12.1.1. Key Findings

    12.2. Market Value Forecast, by Animal Type, 2017–2030

        12.2.1. Companion Animals

            12.2.1.1. Canine

            12.2.1.2. Feline

        12.2.2. Livestock

            12.2.2.1. Cattle

            12.2.2.2. Equine

            12.2.2.3. Sheep

        12.2.3. Others

    12.3. Market Value Forecast, by Supplement Type, 2017–2030

        12.3.1. Antioxidants

        12.3.2. Vitamins

        12.3.3. Proteins/Amino Acids

        12.3.4. Enzymes

        12.3.5. Probiotics

        12.3.6. Essential Fatty Acids

        12.3.7. Others

    12.4. Market Value Forecast, by Application/Benefit Area, 2017–2030

        12.4.1. Immunity

        12.4.2. Skin/Coat

        12.4.3. Joint Health/Mobility

        12.4.4. Others

    12.5. Market Value Forecast, by Distribution Channel, 2017–2030

        12.5.1. Veterinary Hospitals & Clinics

        12.5.2. Retail Channels

        12.5.3. Online Channels

        12.5.4. Others

    12.6. Market Value Forecast, by Country/Sub-region, 2017–2030

        12.6.1. Germany

        12.6.2. U.K.

        12.6.3. France

        12.6.4. Spain

        12.6.5. Italy

        12.6.6. Rest of Europe

    12.7. Market Attractiveness Analysis

        12.7.1. By Animal Type

        12.7.2. By Supplement Type

        12.7.3. By Application/Benefit Area

        12.7.4. By Distribution Channel

        12.7.5. By Country/Sub-region

13. Asia Pacific Veterinary Supplements Market Analysis and Forecast

    13.1. Introduction

        13.1.1. Key Findings

    13.2. Market Value Forecast, by Animal Type, 2017–2030

        13.2.1. Companion Animals

            13.2.1.1. Canine

            13.2.1.2. Feline

        13.2.2. Livestock

            13.2.2.1. Cattle

            13.2.2.2. Equine

            13.2.2.3. Sheep

        13.2.3. Others

    13.3. Market Value Forecast, by Supplement Type, 2017–2030

        13.3.1. Antioxidants

        13.3.2. Vitamins

        13.3.3. Proteins/Amino Acids

        13.3.4. Enzymes

        13.3.5. Probiotics

        13.3.6. Essential Fatty Acids

        13.3.7. Others

    13.4. Market Value Forecast, by Application/Benefit Area, 2017–2030

        13.4.1. Immunity

        13.4.2. Skin/Coat

        13.4.3. Joint Health/Mobility

        13.4.4. Others

    13.5. Market Value Forecast, by Distribution Channel, 2017–2030

        13.5.1. Veterinary Hospitals & Clinics

        13.5.2. Retail Channels

        13.5.3. Online Channels

        13.5.4. Others

    13.6. Market Value Forecast, by Country/Sub-region, 2017–2030

        13.6.1. China

        13.6.2. Japan

        13.6.3. India

        13.6.4. Australia & New Zealand

        13.6.5. Rest of Asia Pacific

    13.7. Market Attractiveness Analysis

        13.7.1. By Animal Type

        13.7.2. By Supplement Type

        13.7.3. By Application/Benefit Area

        13.7.4. By Distribution Channel

        13.7.5. By Country/Sub-region

14. Latin America Veterinary Supplements Market Analysis and Forecast

    14.1. Introduction

        14.1.1. Key Findings

    14.2. Market Value Forecast, by Animal Type, 2017–2030

        14.2.1. Companion Animals

            14.2.1.1. Canine

            14.2.1.2. Feline

        14.2.2. Livestock

            14.2.2.1. Cattle

            14.2.2.2. Equine

            14.2.2.3. Sheep

        14.2.3. Others

    14.3. Market Value Forecast, by Supplement Type, 2017–2030

        14.3.1. Antioxidants

        14.3.2. Vitamins

        14.3.3. Proteins/Amino Acids

        14.3.4. Enzymes

        14.3.5. Probiotics

        14.3.6. Essential Fatty Acids

        14.3.7. Others

    14.4. Market Value Forecast, by Application/Benefit Area, 2017–2030

        14.4.1. Immunity

        14.4.2. Skin/Coat

        14.4.3. Joint Health/Mobility

        14.4.4. Others

    14.5. Market Value Forecast, by Distribution Channel, 2017–2030

        14.5.1. Veterinary Hospitals & Clinics

        14.5.2. Retail Channels

        14.5.3. Online Channels

        14.5.4. Others

    14.6. Market Value Forecast, by Country/Sub-region, 2017–2030

        14.6.1. Brazil

        14.6.2. Mexico

        14.6.3. Rest of Latin America

    14.7. Market Attractiveness Analysis

        14.7.1. By Animal Type

        14.7.2. By Supplement Type

        14.7.3. By Application/Benefit Area

        14.7.4. By Distribution Channel

        14.7.5. By Country/Sub-region

15. Middle East & Africa Veterinary Supplements Market Analysis and Forecast

    15.1. Introduction

        15.1.1. Key Findings

    15.2. Market Value Forecast, by Animal Type, 2017–2030

        15.2.1. Companion Animals

            15.2.1.1. Canine

            15.2.1.2. Feline

        15.2.2. Livestock

            15.2.2.1. Cattle

            15.2.2.2. Equine

            15.2.2.3. Sheep

        15.2.3. Others

    15.3. Market Value Forecast, by Supplement Type, 2017–2030

        15.3.1. Antioxidants

        15.3.2. Vitamins

        15.3.3. Proteins/Amino Acids

        15.3.4. Enzymes

        15.3.5. Probiotics

        15.3.6. Essential Fatty Acids

        15.3.7. Others

    15.4. Market Value Forecast, by Application/Benefit Area, 2017–2030

        15.4.1. Immunity

        15.4.2. Skin/Coat

        15.4.3. Joint Health/Mobility

        15.4.4. Others

    15.5. Market Value Forecast, by Distribution Channel, 2017–2030

        15.5.1. Veterinary Hospitals & Clinics

        15.5.2. Retail Channels

        15.5.3. Online Channels

        15.5.4. Others

    15.6. Market Value Forecast, by Country/Sub-region, 2017–2030

        15.6.1. GCC Countries

        15.6.2. South Africa

        15.6.3. Rest of Middle East & Africa

    15.7. Market Attractiveness Analysis

        15.7.1. By Animal Type

        15.7.2. By Supplement Type

        15.7.3. By Application/Benefit Area

        15.7.4. By Distribution Channel

        15.7.5. By Country/Sub-region

16. Competition Landscape

    16.1. Market Share Analysis, by Company, 2020

    16.2. Company Profiles

        16.2.1. Mars, Incorporated

            16.2.1.1. Company Overview (HQ, Business Segments, Employee Strength)

            16.2.1.2. Product Portfolio

            16.2.1.3. SWOT Analysis

            16.2.1.4. Strategic Overview

        16.2.2. Nestlé Group

            16.2.2.1. Company Overview (HQ, Business Segments, Employee Strength)

            16.2.2.2. Product Portfolio

            16.2.2.3. SWOT Analysis

            16.2.2.4. Strategic Overview

        16.2.3. J.M. Smucker

            16.2.3.1. Company Overview (HQ, Business Segments, Employee Strength)

            16.2.3.2. Product Portfolio

            16.2.3.3. SWOT Analysis

            16.2.3.4. Strategic Overview

        16.2.4. Hill's Pet Nutrition

            16.2.4.1. Company Overview (HQ, Business Segments, Employee Strength)

            16.2.4.2. Product Portfolio

            16.2.4.3. SWOT Analysis

            16.2.4.4. Strategic Overview

        16.2.5. General Mills, Inc.

            16.2.5.1. Company Overview (HQ, Business Segments, Employee Strength)

            16.2.5.2. Product Portfolio

            16.2.5.3. SWOT Analysis

            16.2.5.4. Strategic Overview

        16.2.6. Diamond Pet Foods

            16.2.6.1. Company Overview (HQ, Business Segments, Employee Strength)

            16.2.6.2. Product Portfolio

            16.2.6.3. SWOT Analysis

            16.2.6.4. Strategic Overview

        16.2.7. Spectrum Brands, Inc.

            16.2.7.1. Company Overview (HQ, Business Segments, Employee Strength)

            16.2.7.2. Product Portfolio

            16.2.7.3. SWOT Analysis

            16.2.7.4. Strategic Overview

        16.2.8. Virbac

            16.2.8.1. Company Overview (HQ, Business Segments, Employee Strength)

            16.2.8.2. Product Portfolio

            16.2.8.3. SWOT Analysis

            16.2.8.4. Strategic Overview

        16.2.9. Amorevet

            16.2.9.1. Company Overview (HQ, Business Segments, Employee Strength)

            16.2.9.2. Product Portfolio

            16.2.9.3. SWOT Analysis

            16.2.9.4. Strategic Overview

        16.2.10. Garmon Corp

            16.2.10.1. Company Overview (HQ, Business Segments, Employee Strength)

            16.2.10.2. Product Portfolio

            16.2.10.3. SWOT Analysis

            16.2.10.4. Strategic Overview

        16.2.11. P.S. Healthcare

            16.2.11.1. Company Overview (HQ, Business Segments, Employee Strength)

            16.2.11.2. Product Portfolio

            16.2.11.3. SWOT Analysis

            16.2.11.4. Strategic Overview

        16.2.12. NUTRI-VET

            16.2.12.1. Company Overview (HQ, Business Segments, Employee Strength)

            16.2.12.2. Product Portfolio

            16.2.12.3. SWOT Analysis

            16.2.12.4. Strategic Overview